Focus Group Research (15-25)

Focus Group

After having looked into the target audience for horror films I have decided to make my focus group 17-18 year olds, the characters within our film will be played by people of this age and after having consulted my focus group of factors that they particularly like about horror films, these were the most frequently mentioned features;

• The gore and violence
• The fear
• When a film can make you afraid of your surroundings
• When the characters are relatable
• Mystery/discovery (particularly with films about the paranormal)

After having found this out from the focus group for the film, we have decided that the actors for the film will be definitely be played by teens around 17-18 to satisfy our focus group and make the characters relatable.